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The CMA invites you to their webinar

Part One: How to find focus - fast. Planning for a ‘digital by default’ future

About this webinar

As we hunker down, how can we come back with content-led strategies that ensure we’re fighting fit? With downtime comes the opportunity for reflection. A factory reset of our best laid marketing plans. Hattrick’s two-part webinar will show you how to find focus - fast. Taking you through a pragmatic end-to-end process that personalises, prioritises and future-proofs any and all sales and marketing outputs for targeted, lead generating outcomes. Ultimately putting you in the strongest position possible to drive digitally controlled customer journeys that deliver the most modern of multichannel, friction-free customer experiences.

About Rachael

After 15 years in B2B agency roles, dealing with mind-blowingly technical products and services, I’ve learnt the art of simplicity. My skill is stripping out the complexity to get to the crux of what businesses do and why they do it - giving them the tools to go to market with credible messaging that makes them stand-out. By interrogating the audience, the landscape and the full channel mix, I lay the foundations for successful content-led campaigns then build on them with a talented team that turns content strategy into commercial success stories.

Hosted by

  • Guest speaker
    RC G
    Rachael Crowe Head of Insight @ Hattrick

    After 15 years in B2B agency roles, dealing with mind-blowingly technical products and services, I’ve learnt the art of simplicity. My skill is stripping out the complexity to get to the crux of what businesses do and why they do it - giving them the tools to go to market.

  • Team member
    RJ T
    Rob John

The CMA

The Home of Content Marketing in Online, Mobile, Video & Print