About this event
As we hunker down, how can we come back with content-led strategies that ensure we’re fighting fit? With downtime comes the opportunity for reflection. A factory reset of our best laid marketing plans. Hattrick’s two-part webinar will show you how to find focus - fast. Taking you through a pragmatic end-to-end process that personalises, prioritises and future-proofs any and all sales and marketing outputs for targeted, lead generating outcomes. Ultimately putting you in the strongest position possible to drive digitally controlled customer journeys that deliver the most modern of multichannel, friction-free customer experiences.
About Rachael
After 15 years in B2B agency roles, dealing with mind-blowingly technical products and services, I’ve learnt the art of simplicity. My skill is stripping out the complexity to get to the crux of what businesses do and why they do it - giving them the tools to go to market with credible messaging that makes them stand-out. By interrogating the audience, the landscape and the full channel mix, I lay the foundations for successful content-led campaigns then build on them with a talented team that turns content strategy into commercial success stories.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Rachael Crowe Head of Insight @ HattrickRC G
After 15 years in B2B agency roles, dealing with mind-blowingly technical products and services, I’ve learnt the art of simplicity. My skill is stripping out the complexity to get to the crux of what businesses do and why they do it - giving them the tools to go to market.
