How to Localise a Global Content Plan

Webinar Guest: Jason Braddy

Jason is a copy-led Creative Director with multi-industry, multi-region experience. Expert in through the line performance-driven campaigns, Jason employs 'best in class' approaches for digital story telling.

Jason's journey started in Sydney while his creative talents have taken him around the world, including Los Angeles and now Singapore. Bringing 15+ years experience, Jason has developed creative across F&B and PC brands globally, driving excellence and ROI with clients. He's strategic, agile, high energy creative with a slight sneaker obsession.

Fe Husaint: Conveying a Global Strategy that Connects with Local Audiences

How do brands retain the essence of who they are and what they stand for and still customise messaging to suit local audiences, being sensitive to cultural nuances? This is indeed a skill, and it has to be carefully executed with a strong content strategy.

Creative and Global Brand Head, Fe Husaint shares how Green Park has made their mark in this arena of global messaging that is locally relevant. In her talk, Fe shares examples of brands that have done this well and shares tips on how such a strategy can be planned and executed strategically.

Webinar Host: Rob John

Rob is the Managing Director and heads up the Content Marketing Association, tasked with ensuring the content marketing industry continues to thrive, both in the UK and overseas. By working closely with publishers, agencies, and in-house content creators, Rob and the team at the CMA are able to continuously educate those in the industry, whilst engaging and growing the wider content community.