The Content Marketing Association invites you to their event

How to pivot your marketing

About this event

Most businesses have been striving to make the right choices with their marketing efforts over the last few months. You may be asking yourself whether you should scrap your initial marketing plans for 2020and create a brand-new approach, or whether you should put things on pause. In this webinar, SocialB will share some crucial tips on how you can respond to changes in your market or industry and adapt your marketing strategies.

The aim is to help you continue to identify opportunities for your business and connect with your audience, by listening to the needs and wants of the world around us. Now more than ever, you should be considering how to make the most of digital marketing for your business. With so many options of where to spend your marketing budget, let’s arm you with the tools to make more informed decisions and strive for success. In this 30-minute webinar with SocialB, you will learn how to make the most of your marketing budget in a digital world.

Taking you through your ideal target audiences and the right platforms for your business, by the end of the session you will be inspired to invest back into the right parts of your marketing.

Webinar Content

•Adopting an agile approach to your marketing strategy

 •Audience targeting and audience behaviours

•Exploring your online marketing options -website, SEO, PPC, email marketing and social media

•Where does digital marketing fit into your current marketing plan

Presenter: Lynsey Sweales, CEO, SocialB

Having worked in digital marketing for over 19 years on both the strategic delivery side and training side, I’m very lucky to have worked with some of the world’s leading brands. I love nothing better than using my technical knowledge and hands-on experience to help global organisations grow their business plus helping smaller brands on the next step of their digital journey of success

Hosted by

  • Guest speaker
    G
    Lynsey Sweales

  • Team member
    T
    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print