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The Content Marketing Association invites you to their event

How to write better content

About this event

How to write better content!

Words have power. They have the power to help and influence people – whether it’s to entertain, persuade, or simply provide answers. The potency of your words can make all the difference when it comes creating a good piece of content, but how do you make it great? Your one and only objective is to make the user’s experience a positive one, so make your moment count. In other words, it’s about being able to effectively communicate. 

This webinar will help you think about the bigger picture of content creation. About understanding your audience and how to convey your message in a way that benefits them. From identifying the right type of content, to user intent and the customer journey. It will also show you about the content lifecycle and aftercare, with an emphasis on measuring performance and analysis.

Speaker: Dane Hume, iProspect

Dane is the Group Editorial Manager at iProspect and has headed up the team for 3+ years. He graduated from the University of Chester in 2012 and has been working in digital marketing ever since. In that time, he’s worked with several brands to develop their editorial strategies.

Hosted by

  • Guest speaker
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    Dane Hume Group Editorial Manager @ iProspect

    Dane is the Group Editorial Manager at iProspect and has headed up the team for 3+ years. He graduated from the University of Chester in 2012 and has been working in digital marketing ever since. In that time, he’s worked with several brands to develop their editorial strategies.

  • Team member
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    Rob John Managing Director @ The CMA

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print