The Content Marketing Association invites you to their event

In a pickle? How to create mouthwatering food content during lockdown On-Demand

About this event

No team. No test-kitchens. No ingredients. It’s challenging producing award-winning food content at the best of times but in a lockdown it’s impossible…or is it?

In this webinar Helena Lang, Sainsbury’s magazine Editorial Director will summarise her approach to the title’s multi-platform offering when supermarkets are having to deal with social distancing and panic-buying and your barbecue shoot in Acton is art directed remotely by a director in Hither Green. From when to cut corners, when to try something new, when to admit defeat and when to throw caution to the wind Helena will explain how she and her team react quickly and decisively online and repurpose, reuse and reinvent in print.

About Helena

Helena Lang is Editorial Director of Sainsbury’s magazine at SevenC3. Over the past decade she has maintained the title’s position as the best-selling food and drink magazine on the British newsstand with more readers than any other glossy, paid-for monthly magazine in the UK.

As an award winning Editor – Helena has won the BSME Branded Content Editor of the Year 2017, PPA Customer Magazine of the Year for a record four times, Best Retail Magazine and Project of the Year at the Global Marketing Awards - she also oversees, the brand’s social media channels and brand extensions.

Hosted by

  • Team member
    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print