The Content Marketing Association invites you to their event

Insider Secrets: What Some of the Largest Tech Companies are Planning for 2021

About this event

Following the release of their popular ebook, Kathryn Strachan, Managing Director at Copy House, and Katy Howell, CEO at Immediate Future, will reveal some of the insights and thoughts of leading tech companies.

After a tough year in the marketing world, Katy & Kathryn put their heads together to conduct primary research and interview over 30 CMOs and Marketing Managers from large tech brands. Speaking to representatives from the likes of Adobe, Semrush, Fujitsu, and WorldPay revealed some interesting trends on how these tech giants weathered the COVID storm, their plans for 2021 and much more.

Anyone working in technology marketing will not want to miss this event.

Book your spot today.


About the Speakers

Katy Howell

Katy pioneered social media marketing, launching her social media agency, immediate future, 16 years ago, just as Facebook made its way onto university campus.

Often called in as the UK expert on social by TV, Radio and the press, she appears regularly on BBC news, Victoria Derbyshire, and Reuters, as well in The Telegraph, FT and Guardian. She’s considered the 4th most influential social media marketing expert, named one of the 25 women who have made an outstanding contribution to digital by the Drum, is named as this year’s PRovoke Innovator 25 EMEA 2020, and was honoured to be amongst the Top 100 Asian tech entrepreneurs in the UK.

She speaks at conferences, runs masterclasses, and guest lectures at two universities. She’s co-authored 4 books on social and is a regular contributor to the press.

Her expertise lies in helping brands deliver significant impact by breaking the social boring: using social data to springboard creative that delivers growth to business. Her agency works with brands including; IBM, Thomson Reuters, lastminute.com, Selfridges, Mission Foods, Google, Diageo, JD Williams, Fujitsu, Sony Music, and many more. They win industry awards every year for their smarts and innovation in social media.

Kathryn Strachan

Kathryn Strachan is the Managing Director of Copy House Ltd., a content marketing agency specialising in technology and FinTech content.

Kathryn launched Copy House in April 2019 after working in-house at digital agencies and then successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with a seven person team and globally renowned clients including Klarna, Modulr, Travelex, and Cigna.

Hosted by

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

  • Guest speaker
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    Kathryn Strachan Managing Director @ Copy House

    Kathryn launched Copy House in April 2019 after working in-house at digital agencies and successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with global clients including Klarna, Travelex, Cigna and Lloyds Bank.

  • Guest speaker
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    Katy Howell CEO @ Immediate Future

    Katy pioneered social media marketing, launching her social media agency, immediate future, 16 years ago, just as Facebook made its way onto university campus. She is often called in as the UK expert on social by TV, Radio and the press.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print