The Content Marketing Association invites you to their event

Inter-continental Brunch and Learn: Travel Part II

About this event

Our upcoming virtual event will focus on the travel industry and call on experts from within the sector to talk about the challenges faced in our industry right now. Travel has always played a large part within the content marketing space, and over the years we’ve seen incredible work submitted to our ‘Best Travel’ category at the International Content Marketing Awards.

Join us and find out how the travel industry has been affected by Covid-19, more importantly, what a ‘new normal’ will look like, and how we as an industry work together to see the travel sector flourish. 

It's been incredible to see so many people joining our virtual events, especially from across the world. Because of this we wanted to run this webinar at a time that suits our audience, so this content breakfast will be titled 'Inter- continental Brunch and Learn'.

Due to high running costs, this session was only available to CMA Members, but thanks to our amazing sponsors, VERB Interactive, this session is now free for all to attend, whether a CMA member or not.

Session One - When Hotels Go to the Dogs: The Petsy at The Betsy - Jonathan Plutzik

Jonathan Plutzik, owner of luxury hotel The Betsy on Miami Beach’s iconic Ocean Drive, explains how to beloved retrievers are helping the hotel stay connected with guests during lockdown.

Jonathan Plutzik and his wife Lesley Goldwasser own The Betsy-South Beach, a boutique luxury hotel located on Miami Beach’s iconic Ocean Drive with extraordinary on property cultural and community programming, including the Betsy Writers’ Room program that has welcomed more than 1000 artists in residence at the Betsy. He retired as a Vice-Chairman of Credit Suisse in 2002, after a 24-year financial services career. 

Session Two - How Covid transformed travel content marketing - Kim Willis

Remember when sustainability was the biggest theme in travel? Drawing on Cedar’s work with BA, Mandarin Oriental and Eurostar, as well as Cedar’s original research, this webinar will share an insider perspective on how Covid has transformed travel content marketing in 2020, and how organisations can use content to support tourism, provide reassurance, and support sustainability as the world reopens.

Session Three -  Inspiring Fans and Followers with Content During Lockdown - Jodi DiSalle

Experience Kissimmee’s VP of Marketing and Communications walks through the data-influenced content her team brought to life to engage and entertain their audiences while COVID-19 grounded travel plans and shuttered the area’s famed theme parks.

Jodi is the Vice President of Marketing and Communications with Experience Kissimmee, Florida and is passionate about empowering her team and partners to develop original creative campaigns and results-driven marketing tactics.

Hosted by

  • Guest speaker
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    Kim Willis Group Strategy Director @ Cedar

    Remember when sustainability was the biggest theme in travel? Drawing on Cedar’s work with BA, Mandarin Oriental and Eurostar, as well as Cedar’s original research, this webinar will share an insider perspective on how Covid has transformed travel content marketing in 2020.

  • Guest speaker
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    Jodi DiSalle VP of Marketing @ Experience Kissimmee

    Jodi is the Vice President of Marketing and Communications with Experience Kissimmee, Florida and is passionate about empowering her team and partners to develop original creative campaigns and results-driven marketing tactics

  • Guest speaker
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    Jonathan Plutzik Owner @ The Betsy Hotel

    Jonathan Plutzik and his wife Lesley Goldwasser own The Betsy-South Beach, a boutique luxury hotel located on Miami Beach’s iconic Ocean Drive with extraordinary on property cultural and community programming, including the Betsy Writers’ Room program that has welcomed more than 1,000 artists

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print