About this event
All brands have an opportunity to harness the voice of their employees for rich, authentic storytelling. The questions become “why”, and then “how”. Learn how several leading brands are using employee content to lift overall brand perception, engage employee sentiment and attract the best talent. This session will explain how to find, gather and leverage powerful employee stories and brand ambassadors to meet your brand’s objectives.
Key Takeaways:
- Employee generated and crafted content requires authenticity over perfection
- Humanizing your brand’s personality, voice and tone has immense impact on multiple levels
- Find your starting point by overcoming past obstacles to success like budget, platforms and trust
About the presenter
Nicole Martin, Vice President, Strategy & Marketing Solutions
Nicole Martin is Pace’s VP of Strategy & Marketing Solutions, with 15+ years of experience across both agency and in-house marketing teams developing strategies to engage B2E, B2B, B2C and B2B2C audiences. She inspires her team to leverage data-driven insights and innovative platforms to develop and execute exceptional content experiences across the entire audience journey for category leading brands. At Pace, she works in partnership with the entire portfolio to create brand, digital and content marketing strategies that maximize online exposure through the creation of performance-driven content. Her team’s employee communications strategies not only have proven to retain employees longer but increase their recruitment talent pool. She’s a proactive problem-solver, always finding opportunities to optimize and grow based on core objectives.
Hosted by
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Guest speaker
Nicole Martin Vice President Strategy & Marketing Solutions @ PaceG
Nicola works in partnership with the entire portfolio to create brand, digital and content marketing strategies that maximize online exposure through creation of performance-driven content. Her team’s employee comms strategies have retained employees longer and increased the recruitment talent pool.
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
