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The Content Marketing Association invites you to their event

Marketing Effectiveness vs. Efficiency: How to Build a Path to Growth

About this event

Over the past few years, growth has become the leading priority for CMOs and senior marketing executives. In response to this, CMO roles are being recrafted, with marketing integrating more with the business. While core CMO functions remain critical, enlightened CMOs are engaging in a broader set of strategic concerns beyond brand and advertising and grounding their drive for growth in both customer and employee experience as well as innovation, technology, operations, product and pricing. 

This talk will explore the importance of both marketing effectiveness and efficiency, and the role senior marketing executives play in the transition from short-term performance marketing to more comprehensive strategies that drive consistent growth.

Lori will break down how a successful brand also utilizes an audience-first approach that focuses on brand building, with three tangible steps to accelerate growth in the short and long term for brands despite the significant challenges that lie ahead this year.

Hosted by

  • Team member
    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

  • Guest speaker
    Lori Beal Managing Director @ Pace

    Lori offers a unique skillset with expertise across employer branding, consumer branding and performance marketing. She has served a range of clients including PepsiCo, KPMG, Bayer, UnitedHealthcare , Delaware North, BlackRock, Qualcomm, The Home Depot and Comcast.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print