About this event
Tired of content being the first thing that gets cuts from your marketing plan? Unsure of how to demonstrate the value of your content investment and the impact it's having on your business? We'll explore how your content can deliver returns right the way through the funnel so you can talk with confidence to your boss about the thing they really care about - content ROI.
About Ed
Currently Sales & Marketing Director for Future Fusion, the content marketing division of Future PLC. Ed spent 11 years at The Guardian where he worked in a variety of sales and marketing roles including being part of the team that launched Guardian Labs, eventually going on to be Labs's Sales Director.
Frustrated with budgets being cut by agencies with accusations of branded content not delivering ROI, Ed went to work in the US to gain an understanding of content marketing that delivers ROI. There, at content start-up Three Ships Media, he incubated an SEO-first site Remedy Review, which was focused on natural health and the CBD market, taking it to breakeven within 18 months of launch.
Hosted by
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Guest speaker
Ed Hutchinson Sales and Marketing Director @ FutureG
Currently Sales & Marketing Director for Future Fusion, the content marketing division of Future PLC. Ed spent 11 years at The Guardian where he worked in a variety of sales and marketing roles including being part of the team that launched Guardian Labs.
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
