The Content Marketing Association invites you to their event

Purpose is meaningless... if it’s not authentic

About this event

Rationale and CMA Virtual Round Table 

Establishing brand trust is crucial to engage and retain customers, and in the current environment it is driving behaviours more than ever - shifting focus from surface messaging to authentic, purpose-led marketing, backed up by organisational values and practices.

Rowan Morrison and Svein Clouston are the founders of Rationale, a brand purpose agency which supports clients in defining authentic narratives, delivered in compelling internal and external communications. In this virtual round table, they will be speaking with a group of industry thought leaders about the best way to establish brand trust - and exploring how marketers can play an elevated role in supporting their organisations to back up brand strategy with action, creating meaningful, lasting impact for employees and customers.

Hosted by

  • Team member
    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

  • Guest speaker
    Rowan Morrison

  • Guest speaker
    Ad G
    Arabella de Morais Sarmento Camelot

  • Guest speaker
    JR G
    Jean Reddan Head of Group Marketing @ Davy

    Jean Reddan is Head of Group Marketing and Public Affairs for Davy, Ireland's largest stockbroker, wealth manager, asset manager and financial advisor. Her focus is to build out a brand narrative and communications for Davy that cement its role as the premier wealth management company in Ireland

  • Guest speaker
    Kathi Hall Age UK

  • Guest speaker
    Svein Clouston

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print