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The CMA invites you to their webinar

The curse of knowledge

About this webinar

The curse of knowledge is a cognitive bias in which a person struggles to explain a concept to someone with less familiarity of it. The more you know, the harder it can be to put yourself in their shoes, simplify the information and transfer that knowledge to the person.

This often affects Marketers and can result in three things: miscommunication, frustration and delays. In this talk Emily will take you through how this can be exacerbated by remote working and most importantly how to combat the curse under any condition.

About Emily

With a background in the fashion industry and credits to her name including ASOS, Disney and Trivago, Emily understands the value of good copy and the central role it plays in the customer journey.

Hosted by

  • Guest speaker
    ER G
    Emily Rodgers Specialist Copywriter @ Builtvisible

    With a background in the fashion industry and credits to her name including ASOS, Disney and Trivago, Emily understands the value of good copy and the central role it plays in the customer journey.

  • Team member
    RJ T
    Rob John

The CMA

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