About this event
Did you know that the average web user has an attention span of 6.8 seconds when it comes to viewing a single page? However, well-designed content can increase their attention span by 50 milliseconds. More interestingly, did you know that a picture is worth 60,000 words?
That’s right; our brain is not only more attracted by visual content but processes it 60,000 times faster than text. This simply means that successful content marketing goes beyond communicating with cleverly crafted words. A winning content marketing strategy will balance both copy and visual content to encapsulate the core messaging of the brand. Something content marketers can’t risk ignoring.
Harmonising content marketing with design is key to building brand awareness, keeping your readers engaged with your content, and building lasting relationships. So, how can you create content that creates the perfect balance of cleverly crafted words and beautiful design? Kathryn Strachan, Managing Director of Copy House, will showcase how she handles the fine balance between the two to create content that will drive customers to you instead of your competition.
The key takeaways will include:
- Why graphic design is an extension of content marketing
- How to best structure your content to make it more visually appealing to your audience
- How can graphic design be incorporated into your broader content strategy
- How to capture your brand’s identity with imagery in a way that resonates with your audience
- How to cleverly position your content to boost your visibility online
- Tips and tricks to breakdown your content into engaging visuals
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Kathryn Strachan Managing Director @ Copy HouseG
Kathryn launched Copy House in April 2019 after working in-house at digital agencies and successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with global clients including Klarna, Travelex, Cigna and Lloyds Bank.
