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The Content Marketing Association invites you to their webinar

The Power of Purpose

About this webinar

Rowan will outline the importance of demonstrating brand purpose - particularly in uncertain times, when people are looking to businesses they trust for the right messages. She will run through an approach to uncovering and defining purpose, and share learnings of what does and doesn't work in forming a narrative which brings this purpose to life.

About Rowan

Founder and Managing Director of brand purpose agency Rationale, Rowan Morrison is a highly experienced business and agency leader, writer and marketing consultant. She has over 20 years’ experience in agency leadership, working with and advising clients including management consultancies, third sector businesses, government and global blue chip, retail and financial services brands.

Hosted by

  • Team member
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    Rob John Membership Director @ The CMA

  • Guest speaker
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    Rowan Morrison Founder and MD @ Rationale

    Founder and Managing Director of brand purpose agency Rationale, Rowan Morrison is a highly experienced business and agency leader, writer and marketing consultant.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print