About this webinar
Claire Reynolds and Dave Endsor are heads of PR and content respectively, at an award-winning agency based in Nottingham, UK. With differing individual perspectives on what constitutes success, the two routinely work together on client briefs designed to achieve both a positive reputation generated by coverage AND the benefits of quality link building.
In this hard-hitting webinar, the two will come together to debate this hotly contested topic - 'traditional' versus digital PR.
Join Claire and Dave for some need-to-know insights on:
Presenters: Dave Endsor and Claire Reynolds, Tank
Claire is head of PR at Tank, an award-winning digital PR agency based in Nottingham, UK. Overseeing clients in retail, tech, design and construction, Claire heads up a 26-strong team of writers, ex-journalists, digital experts and creative minds to deliver PR campaigns which truly make their mark for clients. An ex-style blogger with a keen understanding of the influencer market, Claire is an outspoken advocate for supportive, inclusive and constantly learning work cultures. As the youngest ‘head of’ a department at the agency, Claire is also a previous winner of the CIPR Outstanding Young Communicator Award. Highlight: Claire launched a campaign that crashed her client's phone lines – twice. Temporarily, of course.
Dave is the head of content at Tank, a PR and digital agency. Working across the agency’s entire client base, Dave runs successful content and link-building campaigns designed to get people and businesses noticed on search, in the press and on social. A lateral-thinking creative brain with an eye for detail, Dave’s ability to fuse the story with the link-worthiness has driven ROI beyond coverage alone. His combination of quick thinking, great communication skills and unwavering support for others makes Dave an outstanding leader in his industry
The Home of Content Marketing in Online, Mobile, Video & Print
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