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The Content Marketing Association invites you to their webinar

Traditional v Digital PR

About this webinar

Claire Reynolds and Dave Endsor are heads of PR and content respectively, at an award-winning agency based in Nottingham, UK. With differing individual perspectives on what constitutes success, the two routinely work together on client briefs designed to achieve both a positive reputation generated by coverage AND the benefits of quality link building.

In this hard-hitting webinar, the two will come together to debate this hotly contested topic - 'traditional' versus digital PR.

Join Claire and Dave for some need-to-know insights on:

  • How to define (and debunk) the terms traditional PR and digital PR
  • The differences and similarities in the method and the madness
  • Some examples of best practice - and when there’s too much emphasis one way or another
  • When you might have tension between the two
  • What good looks like for both
  • What to aspire for - the holy grail combining ‘traditional’ and digital PR

Presenters: Dave Endsor and Claire Reynolds, Tank

Claire is head of PR at Tank, an award-winning digital PR agency based in Nottingham, UK. Overseeing clients in retail, tech, design and construction, Claire heads up a 26-strong team of writers, ex-journalists, digital experts and creative minds to deliver PR campaigns which truly make their mark for clients. An ex-style blogger with a keen understanding of the influencer market, Claire is an outspoken advocate for supportive, inclusive and constantly learning work cultures. As the youngest ‘head of’ a department at the agency, Claire is also a previous winner of the CIPR Outstanding Young Communicator Award. Highlight: Claire launched a campaign that crashed her client's phone lines – twice. Temporarily, of course.

Dave is the head of content at Tank, a PR and digital agency. Working across the agency’s entire client base, Dave runs successful content and link-building campaigns designed to get people and businesses noticed on search, in the press and on social. A lateral-thinking creative brain with an eye for detail, Dave’s ability to fuse the story with the link-worthiness has driven ROI beyond coverage alone. His combination of quick thinking, great communication skills and unwavering support for others makes Dave an outstanding leader in his industry

Hosted by

  • Guest speaker
    Claire Reynolds

  • Team member
    Rob John Membership Director @ The CMA

  • Guest speaker
    Dave Endsor

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print