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The CMA invites you to its webinar

Using Twitter to drive your outreach strategy and gather media insights

About this webinar

Understanding the media landscape involves much more than accruing a database of publications, journalists and their email addresses. While there are myriad tools out there that can make gathering insights about hundreds of media targets easier, there’s one that stands out: Twitter.

From spotting media requests to trendjacking, Kristina will reveal the quick tricks she uses throughout the Twitterverse that will help you find media opportunities, target relevant journalists and ultimately save time on a daily basis. 

About Kristina

With her background in PR, Kristina is dedicated to developing exciting content and stories that are newsworthy. She is especially passionate about pushing the boundaries of creativity and coming up with innovative ideas that can be translated into engaging campaigns across both traditional and digital media channels

Hosted by

  • Team member
    RJ T
    Rob John

  • Guest speaker
    KL G
    Kristina Lazarevic Senior Digital PR Executive @ Builtvisible

    With her background in PR, Kristina is dedicated to developing exciting content and stories that are newsworthy. She is especially passionate about pushing the boundaries of creativity and coming up with innovative ideas that can be translated into engaging campaigns.

The CMA

The Home of Content Marketing in Online, Mobile, Video & Print