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The Content Marketing Association invites you to their event

What is Content Marketing?

About this event

It's close to 12 months since we launched our first CMA webinar, and since then delivered 150+ content marketing webinars, with thousands of people joining from across the world.

So as we approach the first anniversary of CMA Learning, we’re looking to cover a question that we’ve not investigated in one of our webinars yet, but due to an ever-growing audience, we’re running a special event: What is Content Marketing?

This is a question that’s often asked, not only by some of the new members of our community, but also those that have worked within publishing or marketing for some time and maybe noticed the slow merge of certain teams and departments. That’s exactly why we’re running this event.

This session isn’t just for those new to the content marketing industry, and we’re hoping to set up a real conversation with some of the biggest names in our industry. We’ll look back at examples of content marketing and what the future of the industry will look like.

So, whether you’ve found yourself Googling ‘what is content marketing’ or you’ve been in the content industry for 15 years, we’d love for you to join us and form part of the discussion around content marketing.

Meet the panel:

  • Kate McLeod - Business Director, Cedar
  • Sarah O'Kane - Head of Partnerships, TCO London
  • Ed Hutchinson - Sales and Marketing Director, Future Fusion

Hosted by

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

  • Guest speaker
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    Ed Hutchinson Sales and Marketing Director @ Future

    Currently Sales & Marketing Director for Future Fusion, the content marketing division of Future PLC. Ed spent 11 years at The Guardian where he worked in a variety of sales and marketing roles including being part of the team that launched Guardian Labs.

  • Guest speaker
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    Kate McLeod Business Director @ Cedar

    Kate is the lead on the Tesco account, one of Cedar’s largest and most innovative clients with a significant scope of work across numerous editorial disciplines and platforms.

  • Guest speaker
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    Sarah O'Kane Head of Partnerships @ TCO London

    Sarah is Head of Partnerships at TCO London. Working with global brand partnerships across TCO’s two media brands Huck and Little White Lies. Sarah works with brands to bring them closer to culture by leveraging TCO’s global network of writers, illustrators, photographers, activists, and filmmakers.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print