The Content Marketing Association invites you to their event

Why Creativity Matters More Now Than Ever Before (Chapter Two)

About this event

“We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience” – Edward De Bono.

In the second part of this webinar series Seven C3’s Senior Creative Director Mat O’Brien explores how brands can stay relevant and prepare for the ‘new normal’ whatever that will be!

He’ll also look at how the ‘new normal’, as Ed says, will be shaped by creative thinking by people like us as well as sharing examples and insights surrounding common themes brands are following to alter their tone and attitude beyond ‘empathetic action’.

This webinar will also share how creatives, marketers and editors can adapt their day-to-day approach to idea generation.

We’ll look at how we can work together during this time to use creative thinking to protect and build brands, stay relevant and connected to our audiences.

We’ll also share methods the world’s most innovative businesses use to ensure they are setting their people up to succeed in delivering a creative product that’s original, useful, effective and above all, matters.

Check out Part 3

About Mat

Mat O’Brien is Senior Creative Director of Seven C3. He has a rich experience delivering effective and award-winning creative campaigns across all disciplines of the communications industry; including advertising, social media, PR and content.

Outside of work, Mat is an accomplished film and music video producer and director.

Hosted by

  • Guest speaker
    MO G
    Mat O'Brien

  • Team member
    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print