About this event
The buyer's journey is an important framework for marketing and content marketing strategy — but what does it look like? What are the phases in which the journey is divided? And what kind of content should we create for each phase of the journey?
The session will define the buyer journey and will provide content example for each of the phases.
About Giuseppe
Giuseppe is a senior marketing, brand and content strategist with more than 15 years of experience spearheading instrumental B2B & B2C sectors.
Today he advises agencies and global B2B and B2C brands in Tech, Financial Service, Energy, Travel and other verticals on creating a powerful global content and digital marketing strategy.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Giuseppe Caltabiano ContentlyG
Giuseppe is a senior marketing, brand and content strategist with more than 15 years of experience spearheading instrumental B2B & B2C sectors.
