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The Content Marketing Association invites you to their event

Why understanding the buyer journey is critical for your content strategy

About this event

The buyer's journey is an important framework for marketing and content marketing strategy — but what does it look like? What are the phases in which the journey is divided? And what kind of content should we create for each phase of the journey?

The session will define the buyer journey and will provide content example for each of the phases.


About Giuseppe

Giuseppe is a senior marketing, brand and content strategist with more than 15 years of experience spearheading instrumental B2B & B2C sectors.

Today he advises agencies and global B2B and B2C brands in Tech, Financial Service, Energy, Travel and other verticals on creating a powerful global content and digital marketing strategy.

Hosted by

  • Team member
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    Rob John Managing Director @ The CMA

  • Guest speaker
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    Giuseppe Caltabiano Contently

    Giuseppe is a senior marketing, brand and content strategist with more than 15 years of experience spearheading instrumental B2B & B2C sectors.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print