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Positive Thinking Company invites you to their event

12 years of Customer Analytics & AI in Banking – Straight Talk from the Field

About this event

🧐 What could 50 customer analytics projects in the banking and financial services industry teach us?

Peter Neckel, author of the book "Customer Relationship Analytics" and Head of Customer Analytics at Positive Thinking Company, has spent the last twelve years investigating the causes of AI projects failures. He distills his practical experience on these 50 customer analytics projects into four key success factors.

❌ By the way, did you know that nine out of ten AI projects fail on the way from the initial idea to productive implementation?

Join us on an exciting journey into the heart of customer analytics projects, where success and failure are sometimes surprisingly close together.


  • Four key success factors for Customer Analytics projects
  • Concrete customer case studies
  • How to approach Customer Analytics in the Banking and Financial Services industry

Who should participate?

  • Head of Customer Service,
  • Head of Marketing,
  • Head of Sales,
  • Chief Data Officers,
  • Head of Data Science,
  • or anyone with a stake in analytics and data within a Banking and Financial Services organization.

Can't attend live? Register now to receive the recording and slide deck 24 hours after the live session.

Peter’s Book "Customer Relationship Analytics": https://dpunkt.de/produkt/customer-relationship-analytics/

Hosted by

  • Guest speaker
    Peter Neckel Head of Customer Analytics @ Positive Thinking Company

    AI pioneer, book author & Head of Customer Analytics at Positive Thinking Company. 20 years of experience in the development of customer-centric strategies & processes as well as their data-driven alignment.

  • Guest speaker
    Pedram Shahlaifar Sales Solution Manager @ Positive Thinking Company

Positive Thinking Company

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We are a global tech group that delivers end-to-end tech solutions through a global delivery model. Our 3,000 tech specialists on the ground in over 35 cities across the world create positive business outcomes that support our clients through their ever-changing business environments.