Overcome common challenges in brand measurement 🎯

Are you finding it a challenge to link Customer Experience to your brand's performance? Are you measuring the metrics that really matter? Perhaps, you’re struggling to transform brand insights into actionable strategies? 🎯🔎

Join us on 11 February 2025 📅, where we’ll look into these challenges and share innovative, practical ways to overcome them.

Together, we’ll explore:

• How to get to the heart of what people really think about your brand: Quantifying what really matters to consumers
• How to bridge the gap between insights and action: Ensuring brand research drives meaningful decisions
• The often-overlooked impact of context: Adapting to peoples changing needs and social-cultural context
• The role of Customer Experience in brand perception: And how this can drive how a brand is viewed.

As part of this discussion, we’ll introduce BrandXP, a new framework, inspired by Behavioural Science and powered by AI, designed to tackle these pain points.

📅 Date: February 11th, 2025

⏰ Two sessions for different time zones:

• Session 1: 9:30 AM (GMT) / 10:30 AM (CET) / 5:30 PM (SGT)
• Session 2: 9:00 AM (EST) / 2:00 PM (GMT) / 3:00 PM (CET)

🎯 Duration: 1 hour

The insights shared are relevant across different sectors and includes insights from an IKEA case study, to showcase how a fresh approach can help elevate your brand strategy. This session is an opportunity to reflect on these shared challenges and explore actionable solutions ✨