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TokyWoky invites you to their event

Digital engagement: how will retailers thrive in the future?

About this event

Baringa x TokyWoky Brand Q&A

Join our panel of speakers as they discuss how retail is switching to digital customer engagement.

The past few months have changed how customers behave and how they expect to be served. Retailers have to reimagine how they engage and interact with customers - and they have to do it quickly.

For many retail and consumer-facing businesses, shifting to digital has become a matter of survival. Brands that are making the switch to a digital and customer-led model are seeing immediate wins: they are building stronger customer connections, advocacy, a more adaptable company, and long-term value.


  • Helen Baynes - Fmr Customer Experience Director, Cult Beauty and Net A Porter
  • Andrew Regan - Managing Partner BlueSeed Retail and in-store Digital Experience Expert
  • Rob Ward - Customer & Digital Partner, Baringa Partners
  • Lucy Larkin - Consumer Products & Retail Partner, Baringa Partners
  • Hanne Deceuninck - Head of Marketing, TokyWoky

This webinar would be a great opportunity for Customer, Marketing and Digital leaders to hear from experts on driving digital customer engagement:

  • How has customer engagement been impacted over recent months?
  • How have businesses successfully pivoted and adapted to remain relevant to their customers?
  • What new best practices are being uncovered as we do business in the ‘new normal’?

TokyWoky is a community marketing company building community platforms that help brands like Superdrug, Space NK, Monki and more gather, engage and activate their customers.

Baringa Partners is a diverse and exciting management consultancy with an award-winning culture. Established in 2000, our in-depth knowledge and industry experience allow us to empower every business we work with to discover and fulfil its potential. We are home to innovative thought, design and delivery.

Hosted by

  • Team member
    NG T
    Nora Gonzalez Chief Revenue Officer @ TokyWoky

  • Guest speaker
    Helen Baynes Customer Experience Director @ Cult beauty, Net a Porter

    Helen has extensive experience pioneering the digitalisation of traditional retail service values to meet the rapidly changing needs of an increasingly digital consumer in the luxury fashion and beauty space.

  • Guest speaker
    Rob Ward Partner, Customer & Digital @ Baringa

    Rob specializes in customer-centric change, digital strategy and transformation, and has spent the last 20 years helping international clients shift to meet the latest challenges – through defining business strategies, designing operating models and managing large-scale change programmes.

  • Guest speaker
    Andrew Regan Managing Partner and in-store digital experience expert @ BlueSeed Retail

    Andrew has spent 35 years in retail from store management to retail technology, delivering national technology changes such as Self Service Checkouts to the UK, South Asia, Australia & New Zealand. He leads the BlueSeed Retail team, focusing on delivering digital change through a retailers' people.

  • Guest speaker
    Lucy Larkin Partner, Consumer Products & Retail @ Baringa

    Lucy has over 20 years’ expertise in end-to-end retail transformation, from product design & development, buying & merchandising, through to forecasting, replenishment and fulfilment. Her primary focus is helping retailers adapt to the challenges of the digital world.

  • Guest speaker
    CH G
    Carrie Hegan Baringa


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