Brands must understand new and changing market dynamics, consumer behaviors and key drivers in order to adapt their strategies and communications to better meet evolving consumer expectations.
In this webinar, you’ll learn:
- How can you predict what the new normal will be for your brand in the coming months?
- How I should consider message testing in light of these changes and frequency recommendations
- Consumer needs have been transformed in the space of weeks & retail shortages have left consumers with no option but to try products they would never normally use. Once shelves return to their natural state, what does that mean for market share?
- Do newly tasted products hold up against consumer expectation? Will they remain…
- See our model that measures the impact for your brand through segment allocation?