Consumer Values and Brand Purpose in 2021

As we move into the final months of 2021, it’s critical to understand the changing needs of consumers. They want to engage with brands that support them and share their values, so brands must continue to evolve in the ways they position and market themselves.

In this webinar, our head of CPG research, Lucia Juliano, shares the latest insights from our 17th Global Consumer Barometer, including:

· The values that today’s consumers hold dear

· Their expectations on purpose from the brands they buy

· How they want to learn about brands’ commitments on social and ethical issues