Hear how Kraft Heinz & Reckitt are putting the consumer at the heart of innovation

...and how automated MaxDiff on Toluna Start is making it easier, more flexible and faster than before.

In this exclusive webinar, Marina Albuquerque, Global Insights & Analytics at Reckitt and Rachel Gathof, Consumer Insight Analyst at Kraft Heinz, will discuss with Nathan Wimble, Executive VP, GTM at Toluna, how they are putting the consumer at the heart of innovation by uncovering what truly matters.

This session includes a short demonstration of newly launched MaxDiff solution on Toluna Start, presented by Scott Schultz, Strategic Client Solutions at Toluna.

The key benefits of Toluna Start’s Automated MaxDiff research technology include:

• Flexible Application: Use a standalone MaxDiff solution or seamlessly integrate a MaxDiff question within any survey.
• Simple Setup: Programming is simple with best practice guidance, pre-populated questions, and the ability to customize certain elements.
• Faster Decisions: Quick results and intuitive reporting help users identify clear winners and losers to make better business decisions.
• Global Scale: Effortlessly launch projects across multiple markets and maximize reach through a single link.
• Quality: Our methodology was set up, and is fully vetted, by Toluna research experts. Direct access to Toluna’s global panel enables users to target exactly who they need to reach.