Optimizing Products in 2020

With a laser focus on navigating challenging times and maximizing brand opportunity, businesses are re-focusing on consumer insights to answer new questions and understand the ever changing 2020 consumer.

This webinar will focus on the following;

• To what extent are customers looking for to try new or refined products and services in different categories? 
• How are brands maximizing opportunity and optimizing current product portfolios by using agile proposition, claims, pack and message testing?
• What approaches make sense for near term tweaks and longer-term success