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Concept Testing to Support New Product Development

About this event

When agile product development is a must, agile consumer insights are even more important. Understand what works, refine what doesn’t, and bring successful products to market. Automated solutions enable you to quickly launch and test concepts, bringing winning concepts to market with confidence every time.

Join us as we cover the benefits of automated solutions for concept testing. You’ve developed great concepts, know what will perform best in-market.

In this webinar you’ll learn –

  • Importance of rapid concept testing to support agile new product development in 2021
  • Automated solutions with integrated panel
  • Best practice approaches, consistency of survey design critical to ensuring quality outcomes
  • Reporting and ease of identifying winning concepts  
  • Advanced features help to garner additional insights 

Hosted by

  • Guest speaker
    Debbie Senior


Start Knowing

Toluna is a leading provider of consumer insights.