Toluna invites you to their event

The Impact of Coronavirus on Media & Entertainment. How will consumer behaviors change post quarantine?

About this event

The global Coronavirus pandemic fundamentally changed our society. As we start to return to a state of normalcy there is a new set of questions to answer. Together, ITWP companies Toluna, Harris Interactive and KuRunData developed an ongoing study to understand the impact that the Coronavirus has on daily life, specifically in the area of how are people consuming, and accessing media.

The Barometer helps to understand consumer trends in a number of areas, including the use of consumed products, media and entertainment, and what they are comfortable doing post quarantine.

We’ve designed a webinar to outline key topics in the report that relate to consumers and their changing use of media, streaming behaviors, and gaming. In addition we will speak to research trends within the media and entertainment business segment:

  • Entertainment and media behaviors
  • How are people spending their time online
  • Gaming behaviors and changes
  • Getting back to normal

As an attendee you’ll better understand key industry trends, and consumer behaviors and what it may mean for your business.

Speakers include; 

  • Jonathan Shingler, Research Director of TMTE Sector, Harris Interactive
  • Patricia Chapin Bayley, Group SVP, Media & Entertainment, Toluna


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