About this event
The global Coronavirus pandemic has fundamentally changed our society. Almost every aspect of our lives has changed, and will continue to. Together, ITWP companies Toluna, Harris Interactive and KuRunData developed an ongoing study to understand the impact that the Coronavirus has on daily life, specifically in the area of how are people consuming, and accessing media.
The Barometer helps to understand consumer trends in a number of areas, including consumer finance, the use of consumed products, media and entertainment, health and beauty, and more.
We’ve designed a webinar to outline key topics in the report that relate to consumers and their changing use of media, streaming behaviors, and gaming. In addition we will speak to research trends within the media and entertainment business segment:
As an attendee you’ll better understand key industry trends, and consumer behaviors and what it may mean for your business.
Jonathan Shingler, Research Director of TMTE Sector, Harris Interactive
Patricia Chapin Bayley, Group SVP, Media & Entertainment, Toluna
Toluna is a leading provider of on-demand digital consumer insights.
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