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Toluna invites you to their event

Cheers, Where do Brands Stack up within the Alcoholic Spirits Category?

About this event

As consumer needs and behaviors evolve quickly, brands need a sense of future relevance and vitality. In this presentation we will look at a recent brand health study we conducted among Bacardi, Smirnoff, Jack Daniel’s, and more. See where spirit brands stack up within the category.

During the presentation you’ll learn;

  • Where 11 alcoholic spirits stack up against each other from a recent case study
  • Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity
  • View brand health more holistically to leverage the data for future success
  • How to measure the relative strength of your brand vs competitors

Hosted by

  • Team member
    Toluna Team

  • Guest speaker
    RR G
    Ron Ruffinott

  • Guest speaker
    SS G
    Scott Scuhltz Senior Director, Digital Solutions @ Toluna


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Toluna is a leading provider of on-demand digital consumer insights.