Unlock Financial Growth: How Employer Branding Drives Profitability and Attracts Top Talent

In today’s competitive startup landscape, building a strong employer brand is not just an option – it’s a necessity for sustainable growth. As startups face challenges in attracting and retaining top talent while balancing limited resources, a unique and authentic employer brand can give them a critical edge and support long-term financial stability.

Whether you’re looking to boost your recruitment efforts, improve employee retention, or enhance financial performance, our webinar will offer actionable strategies to help you succeed.

What You’ll Learn:

• The importance of employer branding for startups: Why a strong employer brand is crucial when you can’t compete on salary and benefits alone, and how it impacts both talent acquisition and financial performance.
• Defining your company’s values and culture: Practical strategies for identifying and aligning your core values with your mission and vision to create a cohesive company culture.
• Building a magnetic employer brand: Learn actionable tactics like leveraging storytelling, creating an inclusive work environment, and encouraging employee advocacy to elevate your brand in the eyes of potential hires.
• Measuring Success: Key metrics to track the effectiveness of your employer branding efforts, from employee retention to NPS scores, and how to adapt as your company grows.

Meet the Speakers

Florian Klages: Florian is the founder and Managing Director of torq.people, a consultancy in the People & Culture sector. He is an experienced Manager with strong communication skills and an absolute focus on people, most recently manifested in his role as CHRO of Axel Springer SE.

Kolja Heskamp: Kolja is a co-founder and Managing Director at torq.partners. He has extensive Finance experience and has worked with 100+ companies across different growth phases. His previous roles include Interim CFO at Outfittery, Head of Finance & BI at Thermondo, and Interim Finance Director at Infarm.