About this event
Member retention is shaped long before renewal. From onboarding to ongoing engagement, every interaction influences whether members remain connected or drift away. In this session, Drivers of Member Retention, we will explore the core factors that sustain long term participation and provide a clear, practical framework to evaluate your current approach and identify opportunities for impact.
You will gain actionable strategies to strengthen early engagement, deliver consistent value, and build meaningful connections that drive retention over time. The session is led by a community strategist who helps associations and organizations turn online communities into spaces where members connect, learn, and stay engaged. It is designed to be practical, focused, and immediately applicable.
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Rhona is a Marketing Specialist at Tradewing. She helps associations grow through the platform with campaigns that build community, highlight the heart of the association space, and help associations better serve their members.
I help enterprises, associations, and mid-size organizations turn online communities into spaces where members connect, learn, and stay. With more than five years of community development experience, I bring the strategy, implementation, and outcomes that give leaders the confidence to grow something that truly works.
Tradewing is the engagement infrastructure platform for associations, unifying community, learning, events, and insights into one connected ecosystem. It empowers organizations to deliver consistent value, deepen member connections, and drive participation, retention, and sustainable growth.
