Is your retail business prepared for Black Friday 2021?

The pandemic meant Black Friday 2020 took place exclusively online, breaking eCommerce revenue records. More people than ever are now shopping online, generating unprecedented growth for many eCommerce businesses.

Selling more online puts a sharp focus on the need to prepare web and mobile platforms, especially for events like Black Friday and Cyber Monday, which create huge spikes in traffic that can easily crush web infrastructures. At the same time, marketing departments are under pressure to increase reach and drive record sales every year.

In a crowded market where shoppers can click away to competitors in a split second, ensuring your marketing and technology support rather than hinder each other has never been more important.

Join TrafficDefender and digital marketing experts Spike to hear how retailers are preparing for another record Black Friday and Cyber Monday in this exclusive webinar.

In this live webinar you will learn:

• How the pandemic continues to affect shopper behavior and what this means for Black Friday 2021
• What major retailers are expecting from this year’s Black Friday weekend
• Why all retailers must align marketing and IT infrastructure, and optimize web platforms, to succeed this Black Friday and Cyber Monday

Senior Account Manager, TrafficDefender 

James works closely with clients to help them understand their websites’ traffic profiles, allowing them to react strategically to challenging situations. James has worked with global retail businesses over the past year to help them succeed in optimizing their eCommerce systems and cope with increased online demand. 

Director, Spike 

Duncan Colman is co-CEO at Spike, a digital marketing agency specializing in eCommerce. His background is predominantly in SEO, with over 14 years' experience in developing organic search strategies for businesses – both in house and agency side. Working with household brands at Spike, Duncan has experience in the core acquisition channels of paid media, organic search, social media, PR and content strategy.