How to use AI + Machine Learning to Drastically Improve Your Fundraising Email Outcomes

Picture this: You’re working on an email appeal for your nonprofit. The CTA is motivating. The subject line is clever. The visuals are seamless. The list selects? Just send it to the full file.

*Whomp whomp*

The email recipient list strategy at most nonprofits boils down to whether the donor or prospect has opted–in to receiving emails. But in 2025, that isn’t enough to give the donor a personalized experience and supercharge your results.

Join this webinar to discover:

• How robust analytics* can help you get to know your donors better and target the right recipients with your email campaigns
• The people who are not giving (yet), but paying attention to your brand
• The list selects for emails that actually support your direct mail campaigns
• Triggers that you can move a communication from printed to digital (e.g., newsletters and stewardship pieces) to save money
• When to remove someone from your email communications
• And more!

*TrueSense uses a proprietary analytics tool called GPS (Giving Potential Score) to identify the best prospects to receive each fundraising appeal via any channel. This webinar will use case study information from campaigns that used GPS. However, the best practices shared will apply whether you use GPS or another model, or create your lists manually.

Learn more about our fall 2025 Quick Byte series, or submit a question for the presenters, at QuickByte.tv.

If you're having issues registering, try entering your email address all lower case (e.g. yourname@nonprofit.com not YourName@Nonprofit.com). If that doesn't work, please reach out to us at info@truesense.com.