Rethinking Donor Value: Insights That May Change the Way You Fundraise

In this session, we take a clear-eyed look at 5 years of donor and revenue data to challenge some of the most common assumptions in nonprofit fundraising. You will see where instinct often leads teams astray and how evidence points to smarter ways to build durable donor value. This presentation reframes how nonprofits should think about donor potential, upgrade strategies, and the behaviors that truly drive results.

Join us for this 30-minute Quick Byte webinar to learn:

• Why multichannel donors appear more valuable and what actually explains their performance
• What donor data reveals about low-dollar giving and the limits of upgrade potential
• Why giving frequency matters more than gift size in building donor value over time
• How reinforcing repeat giving behavior outperforms channel switching and aggressive upgrade tactics

Whether you rely on long-held fundraising rules or want stronger proof behind your decisions, this session will help you align strategy with what the data clearly shows.