The Art and Science of the Non-Ask

It may sound counterintuitive, but some of the most important parts of your fundraising messaging strategy may be those “appeals” where you don’t prioritize asking for a gift at all. In this Quick Byte, TrueSense creative directors Andrew Rogers and Allan Fernandez walk you through newsletters, impact reports, and other ways to share cool stories, as well as affirmation messages, surveys, and things you can do just for fun, like quizzes, trivia games, and even musical playlists. It’s all about building long-term partnerships with your donors, based on respect and trust!