TrueSense Marketing invites you to their event

The Fundraising Foundations of Donor Advised Funds

About this event

There are billions — with a B! — of dollars sitting in donor-advised funds (DAFs). These funds are already designated for charitable giving, but the question is what portion of those billions will be granted to YOUR organization. 

Join donor marketing pros Megan Carder and Samantha Jasnos for this 30-minute Quick Byte as they explore one of the most exciting frontiers in fundraising today.  

During this live presentation, you’ll get actionable information on topics such as:  

  • Why DAFs represent one of the biggest untapped opportunities in annual giving 
  • How DAFs are changing attribution and what to think about in your data infrastructure to support tracking, reporting, and segmentation plans 
  • Ways to reduce donor friction and simplify the DAF giving experience 
  • Creative and campaign strategies that successfully integrate DAF giving into annual fund initiatives 
  • Live Q&A with our DAF explorers 

Whether you’re just beginning to think about DAFs or looking to strengthen your existing strategy, you’ll leave with practical ideas to help your organization capture more of the funds that are already out there, waiting to be put to work for charitable causes. 

Hosted by

  • External speaker
    SJ E
    Samantha Jasnos SVP, Integrated Strategy @ TrueSense Marketing
  • External speaker
    E
    Megan Carder Sr. VP & Managing Director @ TrueSense

TrueSense Marketing

Authentic Intelligence That Transforms Giving