The Path to Yes: Designing Donation Journeys That Convert

Regardless of broad-brush strategic decisions -- audience, cadence, offer, channel, media, etc. -- one fundamental principle is in play with virtually every fundraising effort you will ever make: Do nothing to get in the way of the giving action. And in today's increasingly complex charitable landscape, frictionless user experience is an absolute necessity for successful nonprofit fundraising.

Join professionals from Greater Chicago Food Depository, FundraiseUp, and TrueSense Marketing as they discuss the donors' giving process, from the opening subject line and salutation to the moment they hit "submit" -- and beyond.

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If you're having issues registering, try entering your email address all lower case (e.g. info@truesense.com not Info@TrueSense.com). If that doesn't work, reach out to us.

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