About this event
Should an effective animal care fundraising campaign make you feel ... uncomfortable? How does a responsible fundraiser strike a balance between best and new practices? Have we gone too far - even hiding the reality of animal cruelty from our donors? This session will empower you to create inclusive, compassionate campaigns without sacrificing revenue - or lives saved. We'll dive into a successful campaign that combines a modern approach with traditional best practices, and show how it boosted revenue in a slow summer fundraising season.
You can submit a question to our presenters ahead of time by emailing us at info@truesense.com.
Hosted by
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Guest speaker
Angie MacAlpine VP, Executive Creative Director @ TrueSense MarketingG
Angie has always had a passion for writing and a heart for helping people and animals. She has been using her creative powers to help nonprofits make the world a better place for nearly 20 years. Angie has led the creative strategy and execution for direct-marketing programs for just about every type of charitable organization imaginable, in every channel imaginable. She has produced award-winning and, most important, effective multichannel fundraising campaigns for both national and local organizations. She knows what moves donors to give and is always ready to come up with fresh ideas to take fundraising programs to the next level. She is the proud mother of two boys and their beloved rescue dog Sadie, along with Carmelo, the orange tabby who reigns supreme at home.
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Guest speaker
Jolene Miklas Associate Creative Director @ TrueSense MarketingG
For the past decade, Jolene has supported animal care nonprofits coast to coast, combining strategy and storytelling in her work at TrueSense to stir donors’ compassion and move them to give. Jolene is dedicated to helping animals in all aspects of her life, throughout the years serving as a shelter volunteer, pet foster parent, adopter, and advisory council member for Humane Animal Rescue of Pittsburgh. Before coming to TrueSense, Jolene served as Director of Communications for an animal shelter and resource center, where she managed their marketing, development, and adoption programs. Her family has included many rescued dogs and Firefly, a feral kitten who grew into a cuddly cat!
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Team member
TrueSense MarketingT
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