TrueSense Marketing invites you to their event

What's Up With Donor Upgrading?

About this event

The old industry notion of acquiring low-value donors and turning them into high-value donors is put to the test when we examine data spanning dozens of nonprofit organizations to see what really happens over the course of a decade of giving.

Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:

  • How much upgrading actually happens on most files?
  • What are the odds of donors acquired below $50 ever giving at $500+ levels of support?
  • What is now critical to long-term value (LTV): upgrading gift amount or gift frequency?

Learn more, or submit a question for the presenters, at QuickByte.tv.

If you're having issues registering, try entering your email address all lower case (e.g. info@truesense.com not Info@TrueSense.com). If that doesn't work, reach out to us.

Accessibility: This webinar platform works with Google Chrome's live caption feature. To add live captioning to your webinar experience, please join using Chrome and adjust your browser settings accordingly.

Hosted by

  • Team member
    T
    TrueSense Marketing

    Proven Powerful Partnerships

  • External speaker
    E
    Stephen Ferrando Senior Vice President, Strategy & Analytics @ TrueSense Marketing

TrueSense Marketing

Proven Powerful Partnerships