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Product servitization: importance, considerations, and preparation guidelines

About this event

Join us together with Meindert Flikkema, a Service Innovation professor at Vrije Universiteit Amsterdam, and Arjan Ester, ex-CEO at Aebi Schmidt Nederland who went through a servitization journey himself, to learn about Product Servitization.

📆 Date: June 4, 2024

⏳ Time: 15:00 - 16:00 CEST

Have you heard of the extended product lifecycle paradox? While customers and regulations advocate for longer product lifecycles, companies face a drop in sales and product revenue. Product servitization helps companies address this paradox. It assists businesses in developing alternative recurring revenue streams and building a healthier business model.

During the webinar, we will discuss:

  • What is product servitization?
  • What value does it bring to businesses?
  • How is it related to the circular economy and extended product lifecycles?
  • What do businesses need to consider? What is the role of technology in enabling and delivering servitized solutions?

Who is this for? Any organization that wants to shift from one-time product sales to recurring value-added services.

🎟️ Reserve your spot now to learn from industry experts, engage in a direct Q&A, and get a strategic foresight into how to thrive within the context of shifting market dynamics!

Hosted by

  • Team member
    Natalia Revishvili Connected Products Expert @ Twintag

  • Team member
    MD T
    Michael De Veylder

  • Guest speaker
    Meindert Flikkema Professor of Service Innovation Strategies

  • Guest speaker
    Arjan Ester CEO @ Archest BV


Connect your products to realise a number of business objectives.

Twintag is a Connected Products SaaS platform that turns any physical product into a gateway to a unique, context-aware digital experience.