Notes from Cannes: The Creator Perspective Brands Are Missing

Every brand wants great UGC, yes, but how many actually know what it feels like to be on the other side of the brief??

Join Rachel, Lead Creative Strategist at Twirl, for a live conversation with Twirl's own Izarbe - UGC creator and Cannes Lions 2026 attendee - fresh from one of the world's biggest stages for creativity and brand innovation! We'll be recapping insights from Cannes and getting into what brands + creators can actually do to work better together.

We'll be covering:

• What makes a brief genuinely useful - and what leaves creators guessing
• The green flags that make creators go the extra mile (and the red flags that don't)
• Creative ownership: the difference between content that lands and content that's just executed
• What brands consistently underestimate about the UGC process
• Where the creator-brand relationship is heading - and what that means for your content strategy

This one is for brand and marketing teams who want to understand the creator side of the equation - not just what to brief, but how to brief in a way that gets you better content and longer-lasting partnerships.

Got a burning question for Iza? Submit it in advance via THIS FORM and we'll do our best to cover it live.

Can't make it live? Register to receive the replay.