Twirl invites you to their event

Turn UGC Into Your 2026 Growth Engine

About this event

2026 is the year your content system delivers more. More new customers, more repeat purchases, and more room for your brand to grow - without overcomplicating your operations or inflating costs.

UGC is one of the most scalable, high-performing strategies out there, but most brands treat it like another content format instead of a key business driver. In this webinar, we're breaking down exactly what it takes to get serious buy-in for UGC investment - whether you're an agency looking to expand your offering or an in-house team fighting for more budget. You'll learn what creative strategy actually involves (spoiler: it's way more than briefing creators), how to make the case with data that leadership cares about, and how to position UGC as an ongoing system that drives measurable revenue.

You'll gain the tools and confidence to:

  1. Build a UGC strategy that actually works: How to complement your broader marketing efforts with audience research, testing systems, and performance analysis (not just hiring creators and hoping for the best)
  2. Pitch UGC to your marketing team: The proof points, benchmarks, and ROI frameworks you need to get leadership or clients to say "yes" (or if you're ambitious, add an extra zero to your budget)
  3. Find the right setup for your team: Whether you need to own it in-house or partner with specialists, discover what fits your capacity and goals

This webinar is for agencies and brand teams who are either exploring UGC for the first time or already seeing results and ready to scale - we'll show you how to prove it, fund it, and scale it without burning out your team.

Hosted by

  • Team member
    T
    Rachel Nielsen Content and Creative Strategy Lead @ Twirl

Twirl

UGC Made Easy

The leading UGC platform helping modern companies produce videos and images through a network of vetted creators.