Harnessing Biotechnology for Efficacy, Sustainability and Performance with AURIST™ AGC

Presented by IFF: Market research has consistently shown that efficacy is non-negotiable for consumers. Performance is key to repeat purchase for consumers. At the same time, there is mounting regulatory pressure to replace petroleum-based ingredients in the marketplace.

Innovators have been looking to biotechnology to deliver on both consumer expectations of performance and sustainability. According to a Mintel report, 67% of adults agree that it is important for the benefits of natural/organic products to be backed by science.

Bioengineered ingredients provide a strong narrative in being effective, sustainable, and can be designed to be both bio-based and biodegradable.

IFF has developed a new-to-the-world technology – Designed Enzymatic Biopolymers (DEB) – to design novel, efficacious biopolymers that can rival and even surpass the performance of traditional petroleum-based synthetic polymers

The first ingredient enabled by DEB is AURIST™ AGC. Winner of the 2023 In-Cosmetics Global innovation zone functional ingredient gold award, AURIST™ AGC is a water-soluble, readily biodegradable cationic conditioning polymer that can significantly improve wet and dry combing in hair care formulations, as well as reduce skin roughness feel in skin cleansing formulations.

In this webinar, we will explore:

• What is the DEB technology and the benefits it is bringing to the beauty and personal care landscape;
• AURIST™ AGC performance in hair and skin care applications;
• Formulating with AURIST™ AGC;
• Inspiration formulations using AURIST™ AGC.

Delivering textural benefits such as smoothing, softening, detangling and conditioning means no compromise in performance yet done in a sustainable way.