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How to reinvent your brand: Lessons from DC Advisory

About this event

Are you considering – or in the process of – rebranding? As with any project of such scale, ensuring its success is a huge challenge, even for experienced marketers.

Following significant global expansion, the marketing team at DC Advisory decided it was time for a rebrand. Their challenge? Developing, and maintaining, a consistent global brand identity that supported their vision of becoming the premier mid-market investment bank.

Join this webinar to hear step-by-step how they ensured a successful rebrand, from inception to rollout. They’ll be sharing actionable advice on how to:

  1. Win buy-in from key stakeholders with differing agendas
  2. Plan each stage of your rebranding project
  3. Conduct a brand perception study, to identify your priorities
  4. Translate your new mission and values into a visual identity
  5. Launch your new brand – both internally and externally
  6. Ensure the brand is adopted consistently across all offices


Plus hear their 5 most important tips for marketers considering rebranding.


Can't make the time? Register anyway to receive the recording.


👩 Who should attend

Any marketers looking to revamp their brand or those who have already rebranded and want to ensure it's a success. Or, if you're responsible for a global brand and face challenges ensuring consistency.


🎙️ Your guest speakers

Jen Barham, Managing Director of International Marketing & Communications team


Hollie Watkins, Manager in the International Marketing & Communications team


⚡ Who are DC Advisory?

DC Advisory is an international investment bank committed to making a difference. They're an established global brand with over 600 professionals across Europe, Asia and America and strong expertise in cross-border transactions. Discover more: https://www.dcadvisory.com


🚀 Who are UpSlide?

For the last 10+ years, we’ve been helping some of the most well-known companies across financial and professional services to boost productivity in Microsoft Office, whilst improving brand compliance and consistency across their corporate documents. As Microsoft Gold Partners, we bring together expertise from the tech, finance and design fields to help clients like BNP Paribas, Rothschild & Co, KPMG, Mazars and many more to improve their processes and empower staff to focus on adding value for clients, internal or external. Find out more: www.upslide.net/en/

Hosted by

  • Guest speaker
    G
    Jen Barham

    Jen is the Managing Director of International Marketing & Communications at international investment bank, DC Advisory. Jen leads DC Advisory’s brand strategy and marcomms activity globally, managing a central team based in London. Jen has 14 years’ financial services marketing experience with roles in global marketing at Barclays Capital, Thomson Reuters and global tax advisory firm, Taxand. Jen holds a BA in English from the University of Cambridge.

  • Guest speaker
    SL G
    Suzie Lyell

  • Team member
    T
    UpSlide Host UpSlide

  • Guest speaker
    G
    Hollie Watkins

    Hollie is a Manager in the International Marketing & Communications team at international investment bank, DC Advisory. Hollie has over five years’ marketing experience, predominantly in the financial services sector. At DC Advisory, as well as overseeing the global content strategy, Hollie manages marketing efficiencies and leads on the curation and creation of the international pitchbooks, deal data and external league table reporting. Hollie holds a BA in English from the University of Bristol.

  • Guest speaker
    EH G
    Ella Hainsworth Brear UpSlide

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