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Two Sides of the Same Pond: Navigating Europe’s Sustainability Laws as a US Fashion Brand

About this event

As regulatory pressure intensifies in Europe and sustainability narratives face new challenges in the US, you require more than compliance — you need a strategic approach. Join Vaayu for a masterclass designed to help US fashion brands navigate Europe’s changing legal landscape (ESPR, PEF, CSRD) while strengthening resilience at home. Learn how to stay competitive, unlock strategic advantages and build a sustainability approach that works across both markets.

The Details

Sustainability conversations in the US are quieter than they’ve been in years. Regulatory momentum has slowed, narratives have grown more polarized and teams are being asked to do more with less. And yet, across the Atlantic, the clock is ticking: new European laws are coming fast, and they won’t just affect European fashion brands.

From Digital Product Passports and PEF to shifting reporting and due diligence expectations, the European fashion market’s rules are being redefined, and US fashion companies aren’t exempt. Staying ahead isn’t just about sustainability progress anymore — it’s about integrating regulation as a focal point of your sustainability strategy.

In this timely session, Vaayu brings together legal, strategic and industry expertise to help US brands decode Europe’s evolving landscape and understand what’s coming, what’s at stake and how to stay resilient in both markets.

What You’ll Learn

  • 🌍 Why EU legislation is more relevant than ever for US-based retailers — even if you don’t operate directly in Europe.
  • 🔍 Key developments in ESPR, DPP, PEF and more — what they mean for your products, data and reporting.
  • 🇺🇲 How to stay strategically aligned when US sustainability narratives lose momentum — while global expectations continue to rise.
  • 💬 Practical insights on maintaining brand credibility and compliance readiness — even across borders.

Your Expert Panel

Donald, Senior Legal Counsel, Environmental Sustainability at Vaayu, will be breaking down the European policies reshaping retail. He'll be joined by Tom, sustainability expert and former Director of Sustainable Business at Farfetch, now advisor to brands, retailers and investors, bringing his real-world fashion insight on navigating global sustainability challenges. Moderating is Namrata, Vaayu's Founder and CEO and former Head of Sustainability at Zalando, who will guide a forward-looking conversation grounded in her own retail experience and strategic, actionable advice for fashion brands.

Why Attend?

  1. While the US is experiencing turbulence in the sustainability sphere, what’s happening in Europe won’t stay in Europe.
  2. Whether you’re planning, reacting, or just trying to keep your footing, this session is designed to help you move forward with clarity and confidence.
  3. A smarter strategy starts with smarter insight.

Reserve your spot now! You'll also receive a recording of the discussion, even if you can’t make it on the day.

Hosted by

  • Guest speaker
    G
    Tom Berry Sustainability Advisor @ Former Director of Sustainable Business at FARFETCH

  • Team member
    T
    Namrata Sandhu (Vaayu) CEO & Co-Founder @ Vaayu

  • Team member
    T
    Donald Ristow (Vaayu) Senior Legal Counsel

Vaayu

The world’s first automated software empowering brands and businesses within the retail industry to track and cut their carbon and impact in real-time (named one of TIME’s Best Inventions)