Valona Intelligence invites you to their event

Boost Your Bottom Line – How to Measure the ROI of Intelligence

About this event

How do global companies measure the ROI of intelligence?

Intelligence functions and professionals are required to prove their relevance and value to the business.

Join our upcoming workshop to learn how to tackle these challenges:

  • Track ROI: Explore the different approaches and methods used by companies to track the ROI of intelligence.
  • Boost your impact: Intelligence can have a more significant impact on your business through informed decision-making.
  • Add more value: Learn ways in which intelligence professionals can provide more value in decision-making contexts.

You will also receive practical templates that can be applied within your own organization.

Don't miss out on this opportunity to maximize the ROI of your Intelligence operations and demonstrate your business value.

Event Agenda:

14:00 CEST I Welcome!

14:05 I How do global companies measure the ROI of intelligence? I Presentation by Carsten Gayer, Valona

14:30 I Valona Intelligence Discovery Framework I online collaboration with community members, facilitated by Nora Kärkkäinen

15:00 I The ways we can measure intelligence ROI I Roundtable exploration, facilitated by Nora Kärkkäinen

15:25 I Wrap-up

15:30 I Session end

Hosted by

  • Team member
    Nora Kärkkäinen

    Nora’s mission is to develop business by asking “What’s next?”. Nora advises companies and management in strategy work by providing market understanding, strategic insights and foresight. She also supports companies in developing and re-designing intelligence activities.

  • Team member
    Soile Mäkinen Senior Consultant @ Valona Intelligence

    Soile has more than 10 years of experience in professional services and manages client projects from market sizing to scenarios building and intelligence development. Soile has a strong desire to get things done and to develop clients' businesses. Best results are achieved together!

  • Guest speaker
    Carsten Gayer Managing Director @ Valona Intelligence

    Carsten started his career working at McKinsey & Company, Inc., before establishing his own consulting company in 1995. Through more than 2,000 projects, including dozens of large-scale international projects, Carsten has gained broad experience in various industries, e.g., automotive, engineering/heavy industry, or chemicals.

Valona Intelligence

Valona Intelligence provides actionable insights and tools for integrating competitive and market intelligence within organizations. Their tools help drive revenue growth, mitigate risks, and cut costs.