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The Golden Quarter Playbook: Part Two

About this event

The Q4 peak can make or break your Amazon performance, and how you plan, react, and optimise during this period determines your results.

In this second part of our Golden Quarter Playbook, the Venture Forge team sit down with Bella Monton, Global Amazon Advertising Manager at Tetrosyl, to share real strategies that deliver impact through Q4.

Hosted by Josh McNeice (Growth Director), with insights from:

  • Mike Godsiff – Head of Advertising, Venture Forge
  • Emma Pickard – Head of Seller Services, Venture Forge
  • Bella Monton – Global Amazon Advertising Manager, Tetrosyl.

During the session, you'll learn:

✅ Plan early and stay agile: How leading brands use last year’s data to shape a smarter Q4 strategy, and why “always-on” planning wins.

✅ Build and warm up your audiences: Why early DSP and Sponsored Ads activity sets you up for stronger conversions during peak.

✅ Stay visible under pressure: How to compete effectively when CPCs rise, stock runs low, and competitors push harder.

✅ Budget smarter: The balance between visibility and efficiency — when to scale, when to hold, and how to react in real time.

✅ Turn insights into action: Using Amazon Marketing Cloud (AMC) data and brand metrics to understand true performance, attribution, and growth opportunities.

This isn’t theory — it’s practical, experience-led advice from those managing real Amazon accounts through peak.

You’ll leave with clear, actionable tactics you can use right now to drive performance, protect ROI, and make this Q4 your most profitable yet.

Spaces are limited for first-access registration. Sign up below to receive the session link.

Hosted by

  • Team member
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    Mike Godsiff Head of Advertising and Media @ Venture Forge

    Head of Advertising and Media at Venture Forge, with extensive experience in Amazon advertising, campaign management, and marketplace growth. I specialise in helping brands maximise performance and profitability through data-driven media strategies across Amazon.

  • Guest speaker
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    Bella Monton Global Amazon Advertising Manager @ Tetrosyl Group Ltd.

    Bella leads global Amazon advertising at Tetrosyl Group, driving strategy across multiple markets. With over four years’ experience in e-commerce and DTC marketing, she specialises in Amazon Ads, DSP, and retailer PPC, with a background spanning food, beauty, DIY, automotive, and home care sectors. She holds a First-Class MSc in Marketing from Lancaster University.

  • Team member
    JM T
    Josh McNeice Growth Director @ Venture Forge

  • Team member
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    Emma Pickard Head of Seller Services @ Venture Forge

    Head of Seller Services at Venture Forge, bringing over a decade of expertise in eCommerce, account management, and client relationships to help brands thrive on Amazon globally.

Venture Forge

Commercial Clarity for Leading Amazon Brands

Venture Forge drives commercial success for brands on the world's largest shop. We help you grow the top-line, and dig deep into your bottom-line - turning overlooked opportunities into a more profitable way to do Amazon from beginning