About this event
Vendor negotiations in 2025 are tougher than ever.
Co-op asks, MDF uplifts, super picks, shifting net PPM, and rising returns, Amazon’s terms are moving fast, and the pressure on margin is real.
The brands coming out stronger aren’t guessing. They’re preparing with data, aligning internally, and knowing exactly where to push back.
This session goes behind the scenes of real Vendor negotiations happening right now. No theory. No fluff. Just proven tactics from people who’ve been in the room with Amazon.
What You’ll Learn
- How Amazon’s 2025 terms are evolving across co-op, MDF, AVS, and logistics programmes
- Which data points strengthen your case and how to use them effectively
- Where brands are saying yes, where they’re saying no, and why
- The role of exclusivity, hybrid models, and JBP alignment in securing stronger outcomes
- How to manage internal conversations with finance and leadership before walking into AVNs
Register now to save your seat!
Hosted by
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Guest speaker
Chris Khoo Director @ KhooCommerceG
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Team member
Andrew Banks CEO @ Venture ForgeT
CEO of Venture Forge, leading 25+ Amazon brands to sales success on Amazon across the UK, Europe and North America.
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Team member
Travis Chappell Head of Vendor Services @ Venture ForgeT
Leading a talented team and driving operational excellence within the Vendor division of Venture Forge.
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Guest speaker
James Prewitt Head of E‑Commerce @ PaladoneG
Venture Forge
Commercial Clarity for Leading Amazon BrandsVenture Forge drives commercial success for brands on the world's largest shop. We help you grow the top-line, and dig deep into your bottom-line - turning overlooked opportunities into a more profitable way to do Amazon from beginning
