About this event
You might be tracking the wrong numbers - and it’s costing you results.
Are you still relying on open rates to measure your email success? It’s time to rethink your approach! With privacy changes like Apple’s Mail Privacy Protection (MPP) and evolving email trends, the right engagement metrics are the key to optimizing your campaigns.
Join the EmailLabs webinar, where our Senior Customer Service Specialist will guide you through the most reliable email performance and deliverability metrics that truly matter.
As someone who works directly with clients daily, solving real email deliverability challenges, she brings hands-on experience and practical insights beyond theory. Expect actionable strategies, real-world examples, and expert guidance tailored to the needs of modern email senders.
What Will You Gain?
- Learn why open rates can be misleading and what to track instead.
- Discover key engagement metrics like CTR, CTOR, conversion rates, and spam complaint rates.
- Master deliverability metrics that impact your email success.
- Explore the latest email privacy trends (e.g., GDPR, CAN-SPAM, Apple’s Hide My Email, and Google’s Shielded Email) that affect email metrics.
- Get best practices to boost engagement and deliverability.
Who Should Attend?
The webinar is designed for marketers, email marketing specialists, and anyone managing email campaigns who wants to make data-driven decisions based on accurate insights.
Don’t let misleading metrics sabotage your email performance. Secure your spot now and gain insights that will transform your campaigns!
Hosted by
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Team member
Aleksandra Szulecka-Szmyt Senior Customer Service Specialist @ Vercom S.A.T
A seasoned Deliverability Specialist. She optimizes email campaigns for enterprise clients, adjusting strategies to ensure maximum inbox placement and engagement. Trusted for her expertise, she navigates technical intricacies and evolving algorithms to drive tangible results.
Vercom S.A
CPaaS platforms with a focus on bringing new scale to communication!Since 2005, we have been developing global cloud communications platforms (CPaaS) that empower companies to build and grow lasting relationships with their audiences across multiple communication channels: email, SMS, Push, and instant messages (OTT).
